VR, AR, Mixed Reality, 360 – Terms are many. What do they all mean? Here’s a quick rundown of the differences.

Virtual Reality – VR

Virtual reality (VR) is an artificial environment that is presented to the user in such a realistic way that the user accepts it as a real environment. The experience is mainly experienced through sight and sound, though, touch can be a part of the experience as well.

The potential uses for virtual reality are practically limitless. Applications of VR can include entertainment (cinematic experiences), education (VR training), design (visualization of models) and communication (VR meetings).

Virtual reality offers its users many different benefits. VR training is totally risk-free and can be performed anywhere and repeated as often as needed. Design work in virtual reality enables the user to observe the tiniest details and experience the models as intended – from a human perspective. VR meetings are a great way to interact with your colleagues and offers a nice change of pace from the regular virtual meetings.

Augmented Reality – AR

Augmented reality (AR) lets us see the real world right in front of us – like historical monuments or a vibrant cityscape – just with digital enhancements overlaid on them. For example, a city might want to offer its residents and tourists a tour that enhances certain real life elements. This could be in a form of a virtual character who tells facts about a historical monument or it could be something completely different! Sky’s the limit!

See the world from a different perspective through your smartphone screen!

360° Photography

With the use of 360° photography you can organize virtual tours, visual training sessions and much more in a cost-efficient and reliable way! 360° photos feel very realistic and life-like when viewed through a VR headset, but the solution also works on your browser. You can add hotspots, photos, videos and links within the 360° photos, making the whole experience more enjoyable and fun.